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What is Cityprom?

Cityprom was formed in 1988 as an agreement between City of Launceston and a group of retailers to formulate a city marketing strategy to meet the needs of the central business district.

Launceston has undergone continual change since Cityprom’s establishment and is currently undergoing possibly its most significant change with a number of key developments, particularly the University of Tasmania's Inveresk precinct, and evolving patterns of use driven by technology, education and demographics

It is essential that Cityprom remains relevant to the changing ecosystem of the central city area and its goals closely align with those of City of Launceston.

Cityprom’s Board, Staff and Stakeholders have reflected on the past and upcoming changes to Launceston and undertaken a comprehensive review of the organisation’s role, structure and core competencies so as to set the organisations future course, meeting the needs of stakeholders and the economic development of the city.

Click here to view Cityprom's Rules of Association.

Our new purpose

To ensure Central Launceston is a vibrant hub for people to live, work, learn, invest, engage, enjoy and experience, through developing and implementing strategies that encourage creativity, entrepreneurship, innovation and sustainable economic growth, establishing Launceston as a great regional city.


We have an Executive Board of volunteer Directors and 2.5 FTE staff. Each Board Director represents a different type of business or a section of the city, City of Launceston, Launceston Chamber of Commerce and a Tourism Northern Tasmania representative hold three of the Board positions.


Cityprom has over 650 members within the CBD boundaries – shown by the shaded areas on the map.

This includes retail, health & beauty, hospitality and professional service businesses.


Cityprom recognises the significant role events play in contributing to our local economy through increased visitation, expenditure and in promoting Launceston as a travel destination. Importantly events also have the capacity to play a pivotal role in reducing the impact of the off peak tourist season with industries such as hospitality and retail experiencing the flow on effects in an otherwise quiet period.

Designed to promote value, visitation and vibe in the city, our activities include:


Cityprom also acts as a lobby voice, advocating for business issues on behalf of our members; at times this may include local Council policies. We enjoy a strong working relationship with City of Launceston and regularly act as a conduit between the business community and Council to communicate important information on issues such as such as smoking bans, on-street dining policies and anti-social behaviour.


In addition to supporting activations in the City and advocating on behalf of our members, Cityprom also plays an important role in assisting members by offering business development opportunities which include workshops and forums specifically designed to meet business and market demands including:

  • Networking events
  • Member forums
  • Financial support for business development programs
  • Access to industry advice and experts
Contact Us

Level 1, 63 Cameron Street,
Launceston Tas 7250

PO Box 1441, Launceston Tas 7250

Phone: 03 6334 3321

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