What is Cityprom?
Cityprom Limited was formed in 1988 as an agreement between the Launceston City Council and a group of retailers to encourage the promotion and development of the central business district. Cityprom brings together city retailers, hospitality businesses, professional offices and civic authorities to ensure the city centre remains the focal point of Launceston and the regional hub of Northern Tasmania.
Cityprom is funded by its members, CBD businesses, with Launceston City Council collecting the funding on behalf of Cityprom. These funds are calculated on the assessed annual value of the land contained within the Cityprom boundaries. Each year Cityprom is required to present a draft annual budget and calendar of events to Launceston City Council for approval.
Click here to view Cityprom's Rules of Association.
We have an Executive Board of twelve volunteer Directors and three paid staff members. Each Board Director represents a different type of business or a section of the city. Launceston City Council, Launceston Chamber of Commerce and a Northern Tasmanian Tourism representative hold three of the twelve positions, with the remaining nine positions elected in October of each year.
Cityprom has over 450 members within the CBD boundaries – shown by the shaded areas on the map
This includes retail, hospitality, tourism, beauty, education and professional service businesses, but not private residences.
Marketing & Promotion
Cityprom recognises the significant role events play in contributing to our local economy through increased visitation, expenditure and in promoting Launceston as a travel destination. Importantly events also have the capacity to play a pivotal role in reducing the impact of the off peak tourist season with industries such as hospitality and retail experiencing the flow on effects in an otherwise quiet period.
Designed to promote value, visitation and vibe in the city, our activities include:
- Christmas in the City
- Fiesta on George
- Crazy Day
- Winterluxe Fashion Show
- Dicky White's
- Discounted co-operative advertising opportunities for members, through print and media
- City Busking program
In addition, Cityprom makes a financial contribution as a sponsor to:
- Junction Arts Festival
- The Christmas Parade
- New Year on Royal
- Little Italy
- The Mad Hatter's Twilight Festival
A Voice for local business
Cityprom also acts as a lobby voice, advocating for business issues on behalf of our members; at times this may include local Council policies. We enjoy a strong working relationship with Launceston City Council and regularly act as a conduit between the business community and Council to communicate important information on issues such as such as smoking bans, on-street dining policies and Anti-social behaviour
Cityprom also plays an important role in assisting members by offering business development opportunities which include workshops and forums specifically designed to meet business and market demands.