What is Cityprom?
Cityprom was formed in 1988 as an agreement between City of Launceston and a group of retailers to formulate a city marketing strategy to meet the needs of the central business district.
Launceston has undergone continual change since Cityprom’s establishment and is currently undergoing possibly its most significant change with a number of key developments, particularly the University of Tasmania's Inveresk precinct, and evolving patterns of use driven by technology, education and demographics.
It is essential that Cityprom remains relevant to the changing ecosystem of the central city area and its goals closely align with those of City of Launceston.
Cityprom’s Board, Staff and Stakeholders have reflected on the past and upcoming changes to Launceston and undertaken a comprehensive review of the organisation’s role, structure and core competencies so as to set the organisations future course, meeting the needs of stakeholders and the economic development of the city.
Our new direction
To ensure Central Launceston is a vibrant hub for people to live, work, learn, invest, engage, enjoy and experience, through developing and implementing strategies that encourage creativity, entrepreneurship, innovation and sustainable economic growth, establishing Launceston as a great regional city.